RVing is more than just an outdoor activity – it’s a lifestyle.
In the U.S. alone, there are around 40 million people who take part in recreational vehicle activities every year. There are also roughly 9 million American families who own RVs. But with more than 16,000 campground and RV parks in the country – how do you make yours stand out?
1. Make It Affordable
Some people purchase RVs either because they can’t afford to build or rent a house of their own or for those yearly camping adventures. It’s important to have simple, transparent fees and make sure you set prices which keep you on top of the competition. The average cost of a private RV park is around $38. While campgrounds are relatively cheaper, most of these campgrounds don’t allow campers to stay for more than 14 days. Give your campers a treat and offer affordability.
2. Location is Everything
Many people prefer RV camping or lifestyle because it gives them a chance to connect with nature. The first thing people look for in a park or campground is the location and the ambiance. Although campers differ greatly, the two most common reasons for RV parking are:
- When people want peace and quiet in the middle of a scenic view.
- When people want to socialize and do fun activities.
Take simple steps to show off the view or ambiance you offer online, and help travelers unwind with area for games or suggested sightseeing activities.
3. Offer Online Reservations
We know how amazing spur-of-the-moment RV trips feel like, but it can be a bummer to pack your bags, gas up the RV, and head to a beautiful RV campground or park, only to find out it’s fully booked. While many RV parks offer online reservations, a small percentage haven’t transitioned from traditional email or phone methods. Creating a rv campground software or website will also give campers a chance to find the information they’re looking for regarding your park.
4. Provide Amenities
Whether they’re roughing it up or RV glamping, let’s admit that having the convenience of basic amenities is essential. Here are some of the common amenities you can offer:
- Hot showers
- Common supplies
- Propane service
- Firewood for sale
Some “luxurious” amenities to consider include:
- Free Wi-Fi
- Laundry services
- Game rooms
- TV room
- Picnic tables
5. Add Fun Activities
Your RV park or caravan can have its upper hand over other parks just by the number of fun activities you offer. Families traveling with children or sports enthusiasts will appreciate activities such as:
- Guided tours
- Horseback riding
- Sports like badminton, tennis, baseball, Frisbee, football
- Scavenger hunts
- Hiking / Trekking
- Water volleyball
- Night trekking
6. Create an Online Community
After your campers have departed from your park, do your services stop there as well? Of course not! You want your campers to keep coming back. That’s how you’ll know they had a great experience. In order to do this, create an online community where you nurture and value your relationship with your RV campers. Reaching out to them will add a personal touch to your owner-client relationship. In addition, having an online presence will also enable campers to express positive reviews, constructive criticism, and any other type of feedback they have about your park and services. This way, it will be easier for you to learn from their comments and do the necessary changes.
Managing a campground or RV park can be a fulfilling job. If you do things right, you can be responsible for making other people’s vacations memorable.