Are you looking to hire a commercial video production company for your next project? If yes, then you’ll notice you have many options to choose from. With so many videographers in the market offering similar services, it’s completely natural to be overwhelmed.
In this detailed guide, we’ll explain how you can choose the right commercial video production company for your specific needs. We’ll mainly focus on the major things that you should do when selecting a video production Sydney that will aid you in getting the process started.
Table of Contents
Check The Portfolio Of The Company You Are Focusing On To Hire
Always ask every commercial video production company you interview with to show you their portfolio. It will help you to understand the quality of work they are involved in delivering to their clients. But also ask them to show you specific examples of other companies they shot that are in the same industry as yours. That way you’re not taking up too much time watching each of their videos to see if they have something similar to your business.
A reputable company will always be willing to show past video examples. In many cases, you can easily find the video portfolio on the website of the production company. Make sure the videos measure up to your standards. Do they use proper professional lighting? Do they incorporate engaging animations? Do their videos tell a story from beginning to end?
If you find that the videos they make are professional, engaging, and eye-catching, then follow up with them for a consultation. It’s also smart to check the testimonials from past clients from their website, yelp and Google reviews. Happy and satisfied clients will give you the confidence that you have found the right professional video production company.
Understand How Your Project Will Be Managed
Figure out from the video production company on the steps they take to get your video produced. Each company should be able to list a systematic approach, the more vague they are the less confidence you should have in them. These steps are usually listed in phases and a reliable production company will have a plan of attack for each.
- Phase 1: Development
- Phase 2: Pre-Production
- Phase 3: Production
- Phase 4: Post-Production
- Phase 5: Marketing & Distribution
Each of these phases are crucial to the success of your commercial video campaign.
Ask About Marketing
Producing the videos is not enough. Hence the reason for the last phase, the fifth, is one of the most important to execute. Marketing and distributing your commercial video. The video production company you are considering hiring should show you successful case studies on the marketing aspect of their past video projects.
One of the important things to consider is that promoting a business even with utilising video production will be an ongoing process. That’s why it’s imperative when hiring a video production company, to ask about marketing your video on diverse platforms to reach the widest audience possible.
Wrapping Up
We hope this guide keeps you in the know on how to select the right commercial video production company for your project. If you still need additional help and research, feel free to reach out to us for a free consultation for your commercial video projects.
