GOLD COAST START-UP CREATES DRINKABLE PROTEIN WATER, ION-X PROTEIN WATER. REBRANDS AND ATTRACTS INTERNATIONAL ATTENTION.
In the last year a new category of Sports Supplement, PROTEIN WATER, has hit the shelves.
Whilst the concept is obvious (a quickly digested high protein beverage without the milk and calories, just PROTEIN & WATER) the results have been difficult to stomach. They taste bad, nose holding, face making bad.
A Gold Coast Clinical Psychologist and Entrepreneur, John Brownhill, has created a start-up using world first techniques to create a PROTEIN WATER that doesn’t torture the taste buds. In a WORLD FIRST, ION-X PROTEIN WATER looks and tastes like a normal flavoured water drink. “People usually doesn’t believe me when I tell them they’re drinking 30 grams of protein”, says John Brownhill.
ION-X has started to attract the attention of some big players, Michael Searle (Gold Titans Founder, and CEO of International Sports Australia Group), as well as Joel Parkinson (former World Surfing Champion), saw the potential and got involved. Genevieve LaCaze, 3000m Steeplechase Olympic Finalist also uses the product.
ION-X Protein Water has attracted the attention of SULINDA, the huge Saudi Arabian distributor, and will be launched there later in the year. Considerable interest has also been shown for ION-X in the U.S. as well, with some major players lining up for samples when re-released in November. The product is getting a make-over, with a new label being introduced in November 2017.
The new Australian distributors’, BRACKENBURY NUTRITION, “said the product was great but we needed a new look”, so we got a new look”, John says.
ION-X PROTEIN WATER will release its re-branded product in November 2017 in AUSTRALIA, distributed by BRACKENBURY NUTRITION. It is currently sold in Gyms and by various retailers, as well as online.
Source By:- https://www.medianet.com.au/releases/143913/